My Blog
Welcome to the archive of my musings on productivity, email marketing, general education business stuff, as well as anything else that takes my fancy!
What a tutoring CRM audit looks like (and why you might need one)
Lucy and I ran a tutoring CRM audit for an agency last month. It's a well established agency-model outfit with 100+ students, thirty tutors and two coordinators who were working...
What’s the Difference Between a VA and an OBM (and Which Does Your Education Business Actually Need?)
You hired help. Maybe a VA, maybe a social media manager, maybe a part-time salaried assistant. The work is getting done. So why do you still feel like you're drowning?...
In the Know: Top 5 Productivity Tools to Streamline Your Education Business
Introduction: I don’t know about you, but running my education business feels like I’m running in front of a train, flinging out track in an effort to stop it from...
How to Use Lead Magnets to Attract and Nurture Your Ideal Tutoring Clients
Are you looking to grow your tutoring business by attracting more of those shiny ideal parent clients? Building an email list for your tuition business is often the next big...
Making the switch: what to consider when switching email marketing platforms
At the end of July 2024, ActiveCampaign announced their second pricing restructure inside of 18 months. As Douglas Adams said in The Hitchhiker's Guide to the Galaxy, “This has made...
The Importance of Prioritisation for Education Businesses
Did you ever play Bat the Rat at a school fair when you were small? No? Just me? There was a drainpipe, a rounders bat, a small, slippery toy, and...
7 Tips for Education Businesses: Building an Email List and Sending Weekly Emails
I talk to a lot of people who work in education businesses about email marketing, and when it comes to sending newsletters, opinion tends to be one of the following:...
Software Simplified: 7 Tools for Running Your Education Business with Ease
If you're wondering which software tools are essential for running a successful education business, then you're in the right place! I know from bitter experience that starting and growing a...
